Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Purple Studio is the way its work belongs.
Not just to a site. But to a landscape. A climate. A culture. A context.
And that matters, especially now. Because a lot of creative work is designed to stand out. To be noticed instantly. To compete for attention.
What Deepti and Joaquim remind us is that meaningful work often begins with a different instinct. Paying attention. Understanding where you are. Responding to what already exists before deciding what should come next.
The result is work that feels grounded rather than imposed. Work that feels connected to its environment instead of disconnected from it.
And that's why this conversation matters. Because creatives need to hear from people who have built a practice around context. People who understand that the strongest ideas are not always the loudest ones, but the ones that feel deeply connected to where they come from.
And that's why this feels like the kind of conversation that belongs with Deepti Goel and Joaquim Dias, at Purple Studio.
- orange chowk.
We built this because creatives need a room like this.If Purple Studio believes that too, let's figure out what doing this together looks like.
We want that to be with Deepti Goel and Joaquim Dias, at Purple Studio, with a curated room of creatives and designers from the community.
The question on the table: How do you create something that truly belongs? No stage. No script. Just the room.